Burnett:

Core Concepts of Marketing, 2nd Edition

Student Companion Site

Table Of Contents

Chapter 1: Introducing Marketing

Chapter 2: Understanding and approaching the Market

Chapter 3: Marketing Research - an Aid to Decision Making

Chapter 4: Understanding Buyer Behavior

Chapter 5: External Considerations in Marketing

Chapter 6: Marketing in Global Markets

Chapter 7: Introducing and managing the Product

Chapter 8: Communicating to Mass Markets

Chapter 9: Pricing the Product

Chapter 10: Channel Concepts - Distributing the Product

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