Bojanic, Reid:

Hospitality Marketing Management, 6th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction to Hospitality Marketing

Chapter 2: The Marketing Environment and Sustainability

Chapter 3: Understanding the Behavior of Hospitality Consumers

Chapter 4: Market Segmentation and Positioning

Chapter 5: Developing a Marketing Plan

Chapter 6: Information for Marketing Decisions

Chapter 7: Pricing Strategy

Chapter 8: Developing New Products and Services

Chapter 9: Managing Products and Services

Chapter 10: Distribution and Supply Chain Management

Chapter 11: Electronic Commerce

Chapter 12: Integrated Marketing Communications

Chapter 13: Advertising and Social Media

Chapter 14: Sales Promotions and Public Relations

Chapter 15: Personal Selling

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