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Kaplan, Warren:

Patterns of Entrepreneurship Management, 5th Edition

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Table Of Contents

Chapter 1: THE ENTREPRENEURIAL PROCESS

Chapter 2: THE ART OF INNOVATION

Chapter 3: Ideas Into Business Models

Chapter 4: CUSTOMERS, MARKETS, COMPETITORS IN A DIGITAL WORLD

Chapter 5: USING THE CROWD

Chapter 6: WRITING THE WINNING BUSINESS PLAN

Additional Resources (requires WinZip or equivalent software)
Personal Entrepreneurial Skills Assessment
PowerPoints
Starter Kit

Chapter 7: SETTING UP THE COMPANY

Chapter 8: FUNDING THE VENTURE

Additional Resources (requires WinZip or equivalent software)
Personal Entrepreneurial Skills Assessment
PowerPoints
Starter Kit

Chapter 9: MANAGING RESOURCES�MONEY AND PEOPLE

Chapter 10: Communicating the opportunity

Chapter 11: EXITING THE VENTURE

Chapter 12: SOCIAL ENTREPRENEURSHIP

Personal Entrepreneurial Skills Assessment
PowerPoints
Starter Kit
Online Chapters (requires Adobe Acrobat Reader)

Chapter 13: TECHNOLOGY ENTREPRENEURSHIP

Personal Entrepreneurial Skills Assessment
PowerPoints
Starter Kit
Online Chapters (requires Adobe Acrobat Reader)

Chapter 14: FAMILY BUSINESSES � IMPORTANT & DIFFERENT

Personal Entrepreneurial Skills Assessment
PowerPoints
Starter Kit
Online Chapters (requires Adobe Acrobat Reader)

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