The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Welcome to the companion site for The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy by Margo Berman. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit will sharpen your copywriting skills whatever your level.

The material on this site is intended for instructor use only. On this site you will find available for downloading:

• Instructor’s Manual
• Instructor PowerPoint slides to accompany each chapter
• Sample course syllabus and assignments from the book
• Instructor testbank

For student material, visit the Student Companion Site. Resources include:

• Practice questions
• Flashcards