Sustainability Marketing: A Global Perspective, 2nd Edition
Welcome to the Web site for Sustainability Marketing: A Global Perspective 2e by Frank-Martin Belz and Ken Peattie.
This book provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.
Free online lectures on sustainability marketing, given by the authors and produced by the virtual academy of sustainability can be found using the link below.
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