Nordhielm, Dapena Baron:

Marketing Management: The Big Picture, 1st Edition

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Marketing Management: The Big Picture, 1st Edition

Welcome to the Web site for Marketing Management: The Big Picture, 1st Edition by Christie L. Nordhielm and Marta Dapena-Baron. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:

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