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Kotler, Kotler, Kotler:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition
Welcome to the Web site for Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:
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