Hiam, Rastelli:

Wiley Pathways Marketing

Instructor Companion Site

Welcome to the Instructor Companion Site for

Wiley Pathways Marketing

Welcome to the Web site for Marketing: Essential Techniques and Strategies Geared Towards Results by Alexander Hiam and Linda G. Rastelli. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:

  1. Using the menu at the top, select a chapter. A list of resources available for that particular chapter will be provided.

  2. Using the menu at the top, select a resource. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.