Student Companion Site McDaniel, Gates: Marketing Research with SPSS, 7th Edition

Welcome Welcome to the Web site for Marketing Research with SPSS, 7th Edition by Carl McDaniel, Jr. and Roger Gates. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways: Using the drop-down menu at the top left, select a chapter. A list of resources available for that particular chapter will be provided. Click the name of the resource you wish to use in the left navigation menu. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.