Service Management and Marketing: Managing the Service Profit Logic, 4th Edition

Welcome to the Web site for Service Management and Marketing, 4e by Christian Gronroos. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:

1. Using the menu at the top, select a chapter. A list of resources available for that particular chapter will be provided.


2. Using the menu at the top, select a resource. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.