The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Welcome to the companion site for The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy by Margo Berman. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit will sharpen your copywriting skills whatever your level.

On this site you will find available for downloading:

• Student practice questions
• Flashcards