Marketing Communications: A Brand Narrative Approach

Welcome to the Web site for Marketing Communications: A Brand Narrative Approach by MIcael Dahlen, Frederik Lange & Terry Smith. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:

1. Using the menu at the top, select a chapter. A list of resources available for that particular chapter will be provided.


2. Using the menu at the top, select a resource. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.