PR Strategy and Application: Managing Influence

Welcome to the website accompanying PR Strategy and Application: Managing Influence. Here you will find materials for your course including a test bank, power point slides and teaching resources. You can access these materials in two ways:

1. By Chapter: Using the menu at the top, select a chapter. A list of resources available for that particular chapter will be provided.
2. By Resource: Using the menu at the top, select a resource. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.

About the Book

PR Strategy and Applications situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, advertising executive and the reputation manager. Coombs and Holliday offer clear explanations of the traditional role of PR while also including extensive discussions of current issues, including transparency, corporate social responsibility, reputation management, activism, risk communication, and social marketing. This book provides a strong foundation for the fundamentals of PR while exploring emerging disciplines of the field.