Persuasive Messages: The Process of Influence

Would you like more information about Persuasive Messages? Click here to view a sample chapter, full details and contents list.

Welcome to the companion site for Persuasive Messages. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

Here you will find a variety of ancillaries designed to accompany the textbook. Powerpoint slides, a Test Bank and Discussion Questions are available to all instructors who have adopted the book for course use or those who are considering using the book.

Simply click on the set of slides or files you'd like to download and follow the instructions on-screen.