Managing Customer Experience and Relationships: A Strategic Framework, 4th Edition

Welcome to the Web site for Managing Customer Experience and Relationships: A Strategic Framework4th Edition by Peppers. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways:

1. Using the menu at the top, select a chapter. A list of resources available for that particular chapter will be provided.


2. Using the menu at the top, select a resource. This will allow you to access a particular resource section. You will then have the option of selecting resources within the section or going directly to a specific chapter.