Allen, O'Toole, Harris, McDonnell:

Festival and Special Event Management, 5th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: An overview of the event field

Chapter 2: Perspectives on events

Chapter 3: Event impacts and legacies

Chapter 4: The strategic planning function

Chapter 5: Conceptualising the event

Chapter 6: Project management for events

Chapter 7: Financial management and events

Chapter 8: Human resource management and events

Chapter 9: Marketing planning for events

Chapter 10: Promotion: integrated marketing communication for events

Chapter 11: Sponsorship of special events

Chapter 12: Sustainable event management

Chapter 13: Event tourism planning

Chapter 14: Staging events

Chapter 15: Logistics

Chapter 16: Event evaluation and research

Chapter 17: Legal issues of event management

Chapter 18: Risk management

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