Coombs, Holladay:

PR Strategy and Application: Managing Influence

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction and Overview

Chapter 2: Public Relations Contested and Ethically Challenged

Chapter 3: Public Relations and Transparency

Chapter 4: Public Relations as Strategic Communication

Chapter 5: Public Relations as Activism

Chapter 6: Media Relations: Shaping the News

Chapter 7: Technological Development and Online Public Relations

Chapter 8: Social Marketing

Chapter 9: Reputation Management

Chapter 10: Issues Management

Chapter 11: Risk Communication

Chapter 12: Crisis Communication

Chapter 13: Corporate Social Responsibility: A New Driver for Public Relations

Chapter 14: Public Relations Goes International

Chapter 15: Conclusion: Does Society Need Public Relations?

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