Bojanic, Reid:

Hospitality Marketing Management, 6th Edition

Student Companion Site

Table Of Contents

Chapter 1: The Functions of Marketing

Chapter 2: Introduction to Hospitality Services Marketing.

Chapter 3: Understanding the Behavior of Hospitality Consumers.

Chapter 4: Market Segmentation and Positioning

Chapter 5: Developing a Marketing Plan

Chapter 6: Information Systems for Marketing Decisions

Chapter 7: Developing New Products and Services

Chapter 8: Managing Products and Services

Chapter 9: Marketing Channels

Chapter 10: Electronic Commerce

Chapter 11: Promotion and Advertising

Chapter 12: Advertising and Media Planning

Chapter 13: Sales Promotions, Merchandising, and Public Relations

Chapter 14: Personal Selling

Chapter 15: Pricing Strategy

Chapter 16: Destination Marketing

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