Hiam, Rastelli:

Wiley Pathways Marketing, 1st Edition

Student Companion Site

Table Of Contents

Chapter 1: Making Marketing Happen

Chapter 2: The Marketing Plan

Chapter 3: Knowing Consumers

Chapter 4: Segmenting and Targeting Markets

Chapter 5: Marketing Research

Chapter 6: Developing and Managing Products

Chapter 7: Marketing Channel Management

Chapter 8: Retailing

Chapter 9: Pricing

Chapter 10: Marketing Communications and Personal Selling

Chapter 11: Advertising

Chapter 12: Publicity, Public Relations, and Sales Promotions

Chapter 13: Internet Marketing
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