Hsu, Powers:

Marketing Hospitality, 3rd Edition

Student Companion Site

Table Of Contents

Chapter 1: Marketing--Everybody's Job

Chapter 2: Hospitality Services

Chapter 3: The Macro and Micro Environments of Hospitality Marketing

Chapter 4: Market Segmentation and Targeting Marketing

Chapter 5: Marketing Information and Research

Chapter 6: Marketing Strategy

Chapter 7: The Marketing Plan

Chapter 8: The Hospitality Product

Chapter 9: Place in Hospitality Marketing: Distribution

Chapter 10: Place in Hospitality Marketing: Location

Chapter 11: The Price of Hospitality

Chapter 12: Marketing Communication: Advertising

Chapter 13: Marketing Communication: Sales Promotion

Chapter 14: Marketing at the Unit Level

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