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Business Development: A Market-Oriented Perspective

Student Companion Site

Table Of Contents

Chapter 1: Introduction and Default Positions

Chapter 2: Business Development

Chapter 3: Market Orientation

Chapter 4: Innovation, the Entrepreneur, and Entrepreneurial Orientation

Chapter 5: Business Models and Business Plans

Chapter 6: Strategy and Strategic Management

Chapter 7: The Business Environment – value creation I

Chapter 8: Resources and Organization Design – value creation II

Chapter 9: Value Appropriation and Property rights

Chapter 10: The Marketing Plan – marketing management and market research

Chapter 11: The Organization Plan – organizational development and governance

Chapter 12: The Finance Plan – financial statements, arrangements, and valuation

Chapter 13: Connecting the Dots – implementing the business plan

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