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McDaniel, Gates:

Marketing Research with SPSS, 7th Edition

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Table Of Contents

Chapter 1: The Role of Marketing Research in Management Decision Making

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 2: The Marketing Research Industry and Research Ethics

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 3: Problem Definition, Exploratory Research, and the Research Process

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 4: Secondary Data and Databases

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 5: Qualitative Research

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 6: Survey Research: The Profound Impact of the Internet

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 7: Primary Data Collection: Observation

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 8: Primary Data Collection: Experimentation

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 9: The Concept of Measurement

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 10: Using Measurement Scales to Build Marketing Effectiveness

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 11: Questionnaire Design

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 12: Basic Sampling Issues

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 13: Sample Size Determination

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 14: Data Processing and Fundamental Data

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 15: Statistical Testing of Differences

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 16: Bivariate Correlation and Regression

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 17: Multivariate Data Analysis

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

Chapter 18: Communicating the Research Results & Managing Marketing Research

SPSS Movie Attendance Database with Errors (requires SPSS software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Excel User's Manual with Exercises
Movie Attendance Dataset in Excel
Test Bank
Instructor's Manual (requires Adobe Acrobat Reader)
PowerPoint Slides
SPSS Movie Attendance Corrected Database (requires SPSS software)
Computerized Test Bank (self-extracting file)
Classroom Response System (requires WinZip or equivalent software)

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